New article posted on PracticalEcommerce.com:
One of the main goals of an ecommerce site is to decrease the time it takes consumers to add products to their cart. By utilizing a "quick view" feature, a site can remove many obstacles — including clicks — and help shoppers initiate their ordering with relative ease and efficiency.
"Quick view" is also known as "quick look," among other names. It enables visitors to view product details — on a category page, a cart, or any other page — without a page refresh. The product details are launched in a modal (i.e. pop-up) window, which opens on the page the visitor is on, and typically displays a truncated set of product details.
Using 'Quick Views' to Increase Conversions
Dec
28
New article posted on PracticalEcommerce.com:
Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affiliates, and pay-per-click advertising. However, websites that sell consumable products — such as supplements, batteries, food, snacks, vitamins, beverages, and condiments — can tap into a new revenue source: the "auto ship" program.
'Auto Ship' Programs Generate Repeat Sales
Dec
14
New article posted on PracticalEcommerce.com:
Back in October, Google made an update that blocks website analytic systems from tracking Google search terms used by visitors to your site who are logged into their Google account. This search update was touted by Google as “protecting the personalized search results”
Google (not provided)
TechXpress earned a W3 Silver Award for the design and development of the ManitobaHarvest.com website! Receiving over 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide.
The W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms (us) are as likely to win as Fortune 500 companies and international agencies.
The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and ever
New article posted on PracticalEcommerce.com:
Low prices, fast shipping and good customer service are expected by most consumers. What can you do to differentiate your company and create a vibrant community of customer advocates?
Consider a "questions and answers" system. It solves the needs of (a) prospective customers not knowing enough about a product to buy it, and (b) existing customers who purchased a product but are unsure on how to use it.
Admiring Apple's ‘Questions & Answers’ Feature
