Affiliate Marketing ranks 4th in the top sources of new website visitors in the 2009 Ecommerce Benchmark Report published by MarketingSherpa. It is a vital marketing channel for many online retailers; according to Internet Retailer, two-thirds of the top 400 online retailers manage at least one affiliate program.
Ranking 4th behind Direct to site (35%), Paid search (20%), and SEO (18%), affiliate marketing is one of the more complex marketing initiatives to get involved with. Due to the complexities in sourcing your own program, or working with an affiliate management company, many smaller web businesses are having a hard time getting started with affiliate marketing.
The great allure to affiliate marketing is that you only pay for those sales that are made on your site. Unlike PPC, SEO and email marketing, your overall expense in
Archive for "February, 2010"
Feb
6
Do you have geographically diversified web development teams that operate on different time schedules? Take control over their contributions to your project by utilizing version control and task management software. Increase efficiency and redundancy while creating documentation and organization of changes to the project.
Whether your working on a single website, or a cluster of complex software applications, take the upfront time to standardize the method to control the source code, and task schedule. You will be grateful for this when your lead developer quits, or you hire some new team members.
A version control system (VCS) is basically a running log of all the source code changes within your website. It allows a developer or designer to quickly analyze source code changes and enables them to revert, modify, or delete change
