E-COMMERCE DEVELOPMENT

New article posted on PracticalEcommerce.com: One of the main goals of an ecommerce site is to decrease the time it takes consumers to add products to their cart. By utilizing a "quick view" feature, a site can remove many obstacles — including clicks — and help shoppers initiate their ordering with relative ease and efficiency. "Quick view" is also known as "quick look," among other names. It enables visitors to view product details — on a category page, a cart, or any other page — without a page refresh. The product details are launched in a modal (i.e. pop-up) window, which opens on the page the visitor is on, and typically displays a truncated set of product details. Using 'Quick Views' to Increase Conversions