E-COMMERCE DEVELOPMENT

Google Products optimization or as it was: Google Shopping search optimization, is a process to help your Google listed products gain higher ranking in the SERP and Google Products/Shopping site.   Google’s shift toward using its Shopping feed in search results is setting a new precedent for SEO and Internet marketing initiatives. For example, if you search for samsonite luggage, you will see product images in the Adwords/sponsored link area, pushing down the text ads. They also add the Product Shopping results above the organic listings-see the image below for illustration.   There are three different areas for product image visibility: the "+" sign next to your Adwords ad (+ Show Products from...)-this is generated from your Adwords and Google Product Search integration above the right column Sponsored Links sectio

In a industry where talent is difficult to find (and even harder to keep), a growing ecommerce business needs constant attention and re-invention to remain successful. If you are finding it difficult to hire staff to develop new features, design cool graphics, or update your marketing initiatives, step outside your company and compare the variety of outsourced providers available. Use  my tried and true process below to cherry pick the most expirenced provider at the lowest cost. Learn how to filter out the amateurs so you can negotiate with experienced professionals. From owners to webmasters, this outline will prepare you with the information you need to start outsourcing your next project! While there are many resources to locate and communicate with providers, I am focusing on a specific website where I have had an extremely

A highly subjective, yet extremely important component of a website-the Design Phase-encompasses the layout, font, hierarchy, color and image use of a website. Add in operating systems, browsers, download speeds and monitor resolutions, and you can quickly become engrossed in a never ending design process. If the technical challenges weren’t enough, you also have a client or clients to please. This article will present a few key methods for managing the expectations of your client(s) while designing a user friendly, conversion centric, and cross compatible website.    Directed more towards project managers, designers and webmasters, this article will provide some tidbits of knowledge to help you get through the design phase without having to Frankenstein your design! After implementing some of these tactics you should see an in

A very important, yet often undervalued service critical to your web business success is your web host. If you are looking to migrate to a new host, be thorough in your research, and compare a variety of companies to find the perfect fit. If you are a website owner, manager, or webmaster, take the time to review the different hosts and server scenarios available to you. There are a plethora of different hosting companies out there-use the attached checklist to make sure you don’t get swindled! This article is a great resource to get started, and applies to smaller web businesses. Larger web businesses will consist of more advanced schemas which are outside the scope of this article. Download the spreadsheet here: Web-Hosting-Checklist Define Your Hosting Needs The first step in the hunt for the perfect host is to be clear i