E-COMMERCE DEVELOPMENT

New article posted on PracticalEcommerce.com: Yesterday, Google announced the launch of their +1 button, which will allow Google Profile owners to “+1”, or share/save their recommendations including, but not limited to; websites, products, places, recipes, etc… Many see this as an effort to help further Google’s share of social media functionality and interaction, and, obviously, to compete with Facebook’s Like button. What does the +1 button do? It’s quite simple: just like the Facebook Like button, you will have the ability to +1 different Google items, from search engine results, to comparison shopping. This in turn will shape your future Google experience… Google’s New +1 Button and the Demise of Google

New article posted on PracticalEcommerce.com: So you’ve launched your new website, and are finished working out all the post-launch kinks (at least most of them!). Next steps; bring visitors to your site to sell your products/services, which is easier said than done. Where To Start With eCommerce Marketing

New article posted on PracticalEcommerce.com: You've tried PPC, shopping comparison, email newsletters, SEO, affiliate marketing, and a few other advertising avenues, but are looking for something new and fun. Let me introduce you to a low cost, easy advertising campaign that will generate buzz, create new customers, and develop new content for your products! Drum roll….the Social Photo Contest! Photo Contest Advertising

Affiliate Marketing ranks 4th in the top sources of new website visitors in the 2009 Ecommerce Benchmark Report published by MarketingSherpa. It is a vital marketing channel for many online retailers; according to Internet Retailer, two-thirds of the top 400 online retailers manage at least one affiliate program. Ranking 4th behind Direct to site (35%), Paid search (20%), and SEO (18%), affiliate marketing is one of the more complex marketing initiatives to get involved with. Due to the complexities in sourcing your own program, or working with an affiliate management company, many smaller web businesses are having a hard time getting started with affiliate marketing. The great allure to affiliate marketing is that you only pay for those sales that are made on your site. Unlike PPC, SEO and email marketing, your overall expense in

Google Products optimization or as it was: Google Shopping search optimization, is a process to help your Google listed products gain higher ranking in the SERP and Google Products/Shopping site.   Google’s shift toward using its Shopping feed in search results is setting a new precedent for SEO and Internet marketing initiatives. For example, if you search for samsonite luggage, you will see product images in the Adwords/sponsored link area, pushing down the text ads. They also add the Product Shopping results above the organic listings-see the image below for illustration.   There are three different areas for product image visibility: the "+" sign next to your Adwords ad (+ Show Products from...)-this is generated from your Adwords and Google Product Search integration above the right column Sponsored Links sectio