E-COMMERCE DEVELOPMENT

New article posted on PracticalEcommerce.com: One of the main goals of an ecommerce site is to decrease the time it takes consumers to add products to their cart. By utilizing a "quick view" feature, a site can remove many obstacles — including clicks — and help shoppers initiate their ordering with relative ease and efficiency. "Quick view" is also known as "quick look," among other names. It enables visitors to view product details — on a category page, a cart, or any other page — without a page refresh. The product details are launched in a modal (i.e. pop-up) window, which opens on the page the visitor is on, and typically displays a truncated set of product details. Using 'Quick Views' to Increase Conversions

New article posted on PracticalEcommerce.com: Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affiliates, and pay-per-click advertising. However, websites that sell consumable products — such as supplements, batteries, food, snacks, vitamins, beverages, and condiments — can tap into a new revenue source: the "auto ship" program. 'Auto Ship' Programs Generate Repeat Sales

New article posted on PracticalEcommerce.com: Back in October, Google made an update that blocks website analytic systems from tracking Google search terms used by visitors to your site who are logged into their Google account. This search update was touted by Google as “protecting the personalized search results” Google (not provided)

New article posted on PracticalEcommerce.com: Low prices, fast shipping and good customer service are expected by most consumers. What can you do to differentiate your company and create a vibrant community of customer advocates? Consider a "questions and answers" system. It solves the needs of (a) prospective customers not knowing enough about a product to buy it, and (b) existing customers who purchased a product but are unsure on how to use it. Admiring Apple's ‘Questions & Answers’ Feature

New article posted on PracticalEcommerce.com: In working to help develop eCommerce websites for small businesses, I have seen a few successes and failures over the last 12 years. There are myriad articles to be read on how to start an eCommerce site, and how to market your eCommerce site, but there aren’t many articles on why NOT to start an eCommerce business! Why NOT to Start an eCommerce Business – Part 1