E-COMMERCE DEVELOPMENT

New article posted on PracticalEcommerce.com: Low prices, fast shipping and good customer service are expected by most consumers. What can you do to differentiate your company and create a vibrant community of customer advocates? Consider a "questions and answers" system. It solves the needs of (a) prospective customers not knowing enough about a product to buy it, and (b) existing customers who purchased a product but are unsure on how to use it. Admiring Apple's ‘Questions & Answers’ Feature

New article posted on PracticalEcommerce.com: In working to help develop eCommerce websites for small businesses, I have seen a few successes and failures over the last 12 years. There are myriad articles to be read on how to start an eCommerce site, and how to market your eCommerce site, but there aren’t many articles on why NOT to start an eCommerce business! Why NOT to Start an eCommerce Business – Part 1

New article posted on PracticalEcommerce.com: Optimizing conversion rates can sometimes seem like a daunting task. You know that you’ve got a good product to sell, but how can you get people interested in your website? More importantly, how can you do this without spending a lot of money? Here are 5 techniques to utilize the tools that are most likely already at your disposal! 5 Quick and Easy Methods to Get and Keep Customers

New article posted on PracticalEcommerce.com: An often overlooked and under analyzed segment of building your eCommerce business is the backend processing of your orders. Entrepreneurs invest lots of money and time into making sure their site design is just right, but often gloss right over their order processing systems. Invest a fractional of your time spent in making design tweaks into choosing the right payment gateway, merchant processor, and bank account, and you will save yourself a lot of money! Payment Gateways, Merchant Processors, and Bank Accounts

New article posted on PracticalEcommerce.com: Yesterday, Google announced the launch of their +1 button, which will allow Google Profile owners to “+1”, or share/save their recommendations including, but not limited to; websites, products, places, recipes, etc… Many see this as an effort to help further Google’s share of social media functionality and interaction, and, obviously, to compete with Facebook’s Like button. What does the +1 button do? It’s quite simple: just like the Facebook Like button, you will have the ability to +1 different Google items, from search engine results, to comparison shopping. This in turn will shape your future Google experience… Google’s New +1 Button and the Demise of Google