Not the most glamorous page on a website, but one of the most important in helping to reduce customer service inquiries and calls: the frequently asked questions page.
One of the main purposes of a FAQ page is to document the most popular inquires made by your customers, and hope that they check the page before they call or email you. After all, nothing is worse than having to answer the same question over and over again!
So, make it easy for customers with questions to find their answer! Some of the examples below are well thought out and include some intuitive, yet simple features for searching their database of questions.
Top Components of a Good FAQ Page:
- Above all, make sure you clearly display a phone number, email address, and other such details to contact you should they not be able to find an answer
- Categorize the answers if you have more than a few
- Add a search system to the FAQ page to help customers find what they are looking for faster (after all, they probably found your website through a search engine)
- List the most popular (based on clicks or votes) answers up front and center
- Allow a customer to submit a new question
http://www.amazon.com/gp/help/customer/display.html/ref=gw_m_b_he?ie=UTF8&nodeId=200431060
http://3balls.custhelp.com/cgi-bin/3balls.cfg/php/enduser/std_alp.php?p_sid=I_IO5OWj
http://www.newegg.com/HelpInfo/OverView.aspx
http://help.1800flowers.com/
