New article posted on PracticalEcommerce.com:
Low prices, fast shipping and good customer service are expected by most consumers. What can you do to differentiate your company and create a vibrant community of customer advocates?
Consider a “questions and answers” system. It solves the needs of (a) prospective customers not knowing enough about a product to buy it, and (b) existing customers who purchased a product but are unsure on how to use it.
