E-COMMERCE DEVELOPMENT

Affiliate Marketing ranks 4th in the top sources of new website visitors in the 2009 Ecommerce Benchmark Report published by MarketingSherpa. It is a vital marketing channel for many online retailers; according to Internet Retailer, two-thirds of the top 400 online retailers manage at least one affiliate program. Ranking 4th behind Direct to site (35%), Paid search (20%), and SEO (18%), affiliate marketing is one of the more complex marketing initiatives to get involved with. Due to the complexities in sourcing your own program, or working with an affiliate management company, many smaller web businesses are having a hard time getting started with affiliate marketing. The great allure to affiliate marketing is that you only pay for those sales that are made on your site. Unlike PPC, SEO and email marketing, your overall expense in